Summary
Internal QUIKRETE marketing professional with 12+ years of B2B marketing execution across commercial and industrial sectors, including 4+ years in the construction materials industry. Deep knowledge of QUIKRETE products and brand standards across Ready-Mix, Cement, Aggregates, and Asphalt & Construction. Proven in tactical campaign execution, digital/social media marketing, video and photo content production, trade show support, public relations, competitive analysis, and full-cycle project budget management. Firsthand experience in commercial fleet operations and DOT-regulated delivery environments provides authentic field-level perspective for developing marketing tools that resonate with Ready-Mix, cement, and construction materials audiences.
Core Competencies
Brand Management & Positioning
B2B Marketing Strategy
Tactical Campaign Execution
Sales Enablement & Collateral
Digital & Social Media Marketing
Trade Shows & Industry Events
Vendor & Agency Coordination
Public Relations & Community Engagement
Market Intelligence
Product Launches
Competitive Analysis
Fleet Operations & DOT Familiarity
Budget Management & Cost Control
Thought Leadership Content
News Releases & Industry Announcements
Infrastructure & Contractor Markets
Agile Workflow & Project Tracking
Large-Team Leadership & Training
Internal Stakeholder Alignment
Experience
QUIKRETE
- Produce video and photo marketing content for construction materials segments — brand storytelling, product education, sales collateral, case studies, and digital/social assets aligned with QUIKRETE brand standards and sales leadership priorities.
- Partner with sales leadership and regional teams to translate Ready-Mix, Cement, Aggregates, and Asphalt product knowledge into visual sales enablement tools — project sheets, presentations, signage, and promotional materials — supporting contractor acquisition and project wins.
- Managed 15–20 content projects annually ($15K–$60K budgets, 70+ productions); led full-cycle production from scope through delivery with full budget ownership — cutting outside production costs $3K–$5K per project via in-house capabilities including FAA Part 107 drone.
- Monitor market trends, competitive positioning, and infrastructure activity to inform brand strategy, market differentiation, and PR/community engagement across commercial construction and contractor segments.
Self-Employed
- Project & vendor management: Served as 1st AD on commercial, music video, and short film productions — building master schedules, coordinating multi-department teams and vendors, delivering under hard deadlines. Direct analog to campaign execution and cross-functional coordination.
- Brand activation & community events: Produced photography and social video for Mercedes-Benz USA, AJ Madison grand opening, Friendship 5K, and Children of Israel (Sandy Springs) — amplifying brand reach and driving community awareness across digital channels.
- Thought leadership & PR content: Scripted, produced, and positioned a branded video series for Wick Insights — developing messaging strategy, writing content aligned to brand voice, and producing assets designed to build industry credibility and audience engagement. Direct analog to writing news releases, industry announcements, and thought leadership content.
- Self-directed brand research: Conceived and produced spec campaigns for Calvin Klein, Levi's, Lack of Color, and Framebridge — demonstrating brand positioning awareness and ability to develop marketing assets without a brief.
Walmart
- Managed a team of 300+ associates handling daily digital retail operations — overseeing order fulfillment, inventory flow, and delivery accuracy in a high-volume, fast-paced environment requiring constant cross-functional coordination.
- Drove process efficiency and performance accountability across a large team; developed and delivered training programs on systems, workflow updates, and performance metrics — directly translating to internal stakeholder communication and cross-functional alignment in a brand management context.
- Operated at the intersection of operations, logistics, and customer experience — developing firsthand understanding of supply chain dynamics directly relevant to construction materials distribution and contractor fulfillment.
Frito-Lay
- Managed $1M+ yearly inventory across a B2B sales territory; coordinated vendors and agencies, built contractor-style distribution relationships, and drove product visibility and consistent year-over-year sales growth.
U.S. Marine Corps
- Mission-focused leadership, accountability under pressure, and decisive execution in fast-changing team environments.
Education
Savannah College of Art and Design (SCAD)
B.F.A., Film & Television Production Minor: Screenwriting
Graduated with Honors
Expertise & Certifications
FAA Part 107 Drone Pilot · Adobe Premiere, Photoshop & Illustrator · DaVinci Resolve · After Effects · Workfront / Agile Workflow